Deployment of yoga and Sanskrit through faith-based development narratives - social worlds of Yoga social justice advocates share the same narratives as Hindu supremacist ethno-nationalists.

The Evolution of 'Woke Yoga' as a Branding Strategy

Battles over yoga’s biography have unintended consequences

by Patrick McCartney

https://thewire.in/society/the-evolution-of-woke-yoga-as-a-branding-strategy