India: SA Aiyar proposes that Hindu religious fervour be harnessed to cleanse Ganga

Harness Hindu religious fervour to cleanse Ganga
April 5, 2015, 3:43 am IST SA Aiyar
"The religious outfits running treatment plants must also have a say in inspecting and prosecuting polluting industries. Ideally, they should get maintenance fees from the city or central government that not only covers current costs but yields financial surpluses that can be ploughed into new treatment plants and urban sewage schemes, as required."
http://blogs.timesofindia.indiatimes.com/Swaminomics/harness-hindu-religious-fervour-to-cleanse-ganga/