BJP deploying Vasudev - the Maharashtrian folk baladeers who traditionally sing about Krishna and moral living

ASSEMBLY ELECTION
BJP employs 200 folk singers to compete with Shiv Sena in Maharashtra
Vasudevs, traditional Maharashtrian town criers, will now sing praises of the BJP instead of Lord Krishna.

by Aarefa Johari

For the next 15 days, the Bharatiya Janata Party plans to woo Maharashtrian voters with the songs of folk artistes dressed in long white robes, with peacock-feathered hats and jingling cymbals in their hands.

To project itself as a party that’s as clued into Marathi culture as its former ally Shiv Sena, the state BJP has zeroed in on the "Vasudev" – a traditional Maharashtrian folk singer – to spearhead its campaign in the run up to the October 15 state election. [. . .]

http://scroll.in/article/681425/BJP-employs-200-folk-singers-to-compete-with-Shiv-Sena-in-Maharashtra