Malvika Singh: The electronic media have turned into ‘Modi Media’

The Telegraph, 16 April 2013
FOR A FEW GOOD LEADERS
Malvika Singh

The electronic media have turned into ‘Modi Media’. They will be singularly responsible for ‘Moditva’ to peak even before the general elections are announced. Narendra Modi’s Bharat Darshan — with the aim to meet the regional satraps and solicit their support for his prime ministerial ambitions — is an exercise which, if it succeeds, would diffuse the dissension within the Bharatiya Janata Party. During his visits to the state capitals, he meets opinion makers, press barons and suchlike to establish his credentials. He has put in place a calibrated plan of action that his contenders are not in a position to counter yet. The television channels have already anointed him India’s next prime minister, and seem eager to cover the swearing-in ceremony.
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